Speaker Bio: Jungkeun Kim (Ph.D. in Marketing, University of Minnesota) is an Associate Professor in the Arch H. Aplin III ’80 Department of Hospitality, Hotel Management and Tourism at Texas A&M University. His research focuses on consumer behavior and decision-making in hospitality, tourism, and marketing, with particular interests in experimental research, pricing strategies, consumer psychology, and artificial intelligence. He has published more than 130 peer-reviewed journal articles and has been recognized among the World’s Top 2% Scientists (Stanford University/Elsevier) since 2021 and as a Clarivate Highly Cited Researcher in 2026. He also actively contributes to the academic community through editorial roles, journal reviewing, and research methodology workshops.

Session: Research Methods

Speaker Bio: Dr. Hengyun (Neil) Li is an Associate Professor at The Hong Kong Polytechnic University (PolyU) and an internationally recognized scholar working at the intersection of platform economies, human-centered AI, and tourism and hospitality management. He is an IAS Fellow at the University of Surrey, UK, and a recipient of the Breakthrough Graduate Scholar honor from the University of South Carolina, USA.

Named among the World’s Top 2% Scientists, Dr. Li has received nearly 8,000 citations and was recognized by Research.com as one of the world’s leading scholars in business and management in 2026. His research has appeared in premier journals across information systems and operations management, tourism and hospitality management, as well as at top artificial intelligence conferences, including ACM KDD and The Web Conference (WWW). His work has been featured or cited by the WHO, BBC News, and government policy reports worldwide.

In both 2021 and 2025, Dr. Li received the Faculty Outstanding Young Researcher Award and was nominated for the PolyU President’s Award for Outstanding Performance in Research. As principle investigator, he has secured multiple competitive research grants from National Science Foundation of China and Hong Kong Research Grant Council. He also serves as an Associate Editor for several leading international journals and is a sought-after speaker at prominent universities and global conferences.

Speaker Bio: Prof. Seunghun Shin joined the School of Hotel and Tourism Management at the Hong Kong Polytechnic University as an Assistant Professor in August 2021. His research interests include social media analytics in hospitality and tourism, traveller behavior in online platforms, and Information technology. His research has been published in the international journals of the hospitality and tourism (e.g., Tourism Management, Journal of Travel Research and International Journal of Hospitality Management, and International Journal of Contemporary Hospitality Management) and information technology field (e.g., Information Systems Frontiers). Now, as a general secretary of IFITT (International Federation for Information Technologies in Travel and Tourism), which is one of the most popular communities about the the use and impact of new information and communication technologies (ICT) in the travel and tourism industry and experience, he operates many events of IFITT, including ENTER conference.

Session: Research Methods

Speaker Bio: Lanfei Gao is an Assistant Professor at the College of Tourism and Service Management, Nankai University. Her research focuses on the sharing economy, digital personas, and tourism business survival. Her research has been published in leading international journals, including Tourism Management. She has also led research projects funded by the National Natural Science Foundation of China (NSFC) and the Tianjin Philosophy and Social Science Planning Program.

Speaker Bio: Eunjung Yang is an Assistant Professor at Kyung Hee University specializing in geospatial tourism, crisis management, and regional transformation. Her research examines climate-driven shifts in tourism demand and supply, as well as regional decline and depopulation.