Professor Sangwon Park is a Professor in the College of Hotel and Tourism Management at Kyung Hee University, Korea, and a Visiting Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. He has published over 90 papers in leading international journals and has been recognized globally for his scholarly contributions. In 2019, he received the Emerging Scholar of Distinction Award from the International Academy for the Study of Tourism, and in 2022, he was listed among the top 1% of researchers worldwide in social science by Clarivate. His research focuses on the intersection of information technology and tourism, with particular emphasis on big data analytics, artificial intelligence applications, and digital marketing strategies in the tourism and hospitality sectors.

Hannes Werthner is a distinguished scholar in the fields of e-commerce and computer science, long affiliated with Technische Universität Wien (TU Wien). His academic work spans decision support systems, e-tourism, recommender systems, network analysis, and text mining, contributing foundational research that has shaped these disciplines globally. At TU Wien, he played a pivotal role in establishing several influential initiatives, including the Vienna PhD School of Informatics and the Informatics Innovation Center (i2c), advancing interdisciplinary education and fostering innovation in the digital domain.

Professor Werthner is also widely recognized as a leading figure behind the Digital Humanism movement, which explores how digital technologies can be designed and governed to serve human values and societal well-being. He has co-edited major publications in this area and actively promotes international dialogue on the ethical and societal implications of AI and digital transformation. His extensive research contributions and leadership have earned him strong recognition across academia and industry, solidifying his status as one of Europe’s foremost voices in the future of digital technologies.

Mimi Li is a Professor at the School of Hotel and Tourism Management (SHTM) and serves as the Associate Director of the Research Centre for Digital Transformation of Tourism at The Hong Kong Polytechnic University. Her research interests include consumer behavior in tourism, family and children tourism, and the intersection of tourism and mental health.
Since 2020, Professor Li has been listed among the Top 2% Most-Cited Scientists Worldwide in the field of Sports, Leisure, and Tourism by Stanford University and Elsevier. She serves on the editorial boards of several academic journals, including Tourism Management, Journal of Travel Research, Journal of Destination Marketing & Management, and Asia Pacific Journal of Travel Research.

Professor Li holds several service positions within the academic community, including Elected Fellow of the International Association for China Tourism Studies, Vice President of the Tourism Geography Sub-Committee of the Geographical Society of China, and Vice President of the Regional Tourism Planning Committee of the Regional Economics Association of China. She is also an Adjunct Researcher at the International Center for Recreation and Tourism Research at Peking University.

George Cao is a destination marketing and travel technology expert. As co-founder and CEO of Dragon Trail International, he and his team have helped more than 500 tourism clients from 45 countries reach and connect with affluent Chinese consumers. Dragon Trail's clients include some of the world's largest travel brands as well as small and medium sized businesses from local communities.

George is a recognized thought leader in outbound travel from China and a regular speaker at international travel conferences.

Leveraging his experience building technology start-ups in Silicon Valley, George has built Dragon Trail into an innovative marketing agency with market-leading solutions such as China Travel Academy, The Next Travel Market, CTALive event management platform and Travel Trade Hub.

Prior to co-founding Dragon Trail, George lived in the US for over a decade, working primarily in hotel distribution, revenue management and innovative Internet technologies. He has been involved in several technology start-ups in both the US and China.

After early training in the hotel industry with Holiday Inn and Hyatt in China, George attended the Cornell Hotel School in Ithaca, New York and earned a Master's Degree in Hospitality Management.